Patagonia, Abrazo de Oso
Product Design, Key Visual and and print and digital assets for Abrazo de Oso, a beer by Patagonia Brewing Co.
Abrazo de Oso (Bear hug) is a collaboration between Patagonia Brewing Co. and Cervecería Colorado.
ADO is a honey witbier that tells the story of a bear explorer in the search for honey. The bear is Colorado's mascot and was placed in the Patagonia universe to represent the collaboration between breweries.
This project involved creating a brand for the product including a key visual and packaging design. Eventually a campaign with different printing and digital assets followed.
This project was developed while working as a Senior Visual Designer at R/GA Buenos Aires.
